Serious about altering your recreation advert mediation? Key elements to contemplate

Serious about altering your recreation advert mediation? Key elements to contemplate

Introduced by Lab Cave

So you’re a writer or developer and also you’re already monetizing your recreation or app utilizing an advert mediation. Every little thing works because it ought to so why would you even take into consideration altering your present answer? The explanation: you could possibly doubtlessly earn extra money or get a greater set of options than your current mediation platform.

If you’re interested by getting a greater advert monetization expertise, this text will make it easier to perceive the totally different elements it is best to contemplate when selecting your subsequent platform.

Take a look at scope

It’s essential to do not forget that you must check the brand new advert mediation platform first to test that the efficiency is healthier than the one you’re already utilizing earlier than integrating it into all your apps. Due to this fact, it’s essential to outline your check scope completely. Listed below are some issues to contemplate:

Don’t check your greatest recreation: You shouldn’t carry out the primary exams within the recreation that generates a giant portion of your whole income.
Sufficient quantity: You want sufficient site visitors to check the efficiency in your new mediation. Select a recreation with a steady and specific amount of day by day advert impressions while retaining the earlier tip in thoughts.
Fallback technique: Something might go unsuitable similar to manufacturing recreation crashes, income drop, unsuitable implementation simply to call a couple of. So attempt to have an excellent and quick rollback technique simply in case something fails, for instance, strive utilizing Google Play staged rollouts characteristic.

Take a look at definition

With a view to evaluate, it’s crucial that each mediations are competing equally, in any other case it should render the check invalid. There are three predominant elements to contemplate right here:

The sport must be the identical: You musn’t change something other than the mediation. Every other adjustments would possibly doubtlessly have an effect on the person’s or advert’s behaviour, subsequently invalidating the check. The sport must be precisely the identical: UI, core loop, advert networks, advert placements and even the identical bugs! The one distinction must be the advert mediation integration.
New advert items: For every advert community it’s important to create new advert items (just for the brand new mediation) so you’ve effectively differentiated metrics. In any other case, once you come to match the outcomes, you gained’t know which metrics correspond to which mediation efficiency. Additionally, make certain the newly created advert items are configured precisely the identical means, together with the identical frequency capping and eCPM flooring. Discover that even if you happen to replace your recreation within the retailer, a variety of customers don’t replace your recreation to the newest model, so these requests will use the previous mediation.
Seasonality: The check must be achieved throughout the same time period. Ideally, exams must be carried out in parallel, however sadly that’s not at all times potential. Due to this fact, keep away from operating the check throughout vacation seasons like Christmas, Thanksgiving or Spring Break as each the variety of impressions and eCPMs normally improve after which you may’t evaluate that with one other time period.

Evaluating outcomes

So on the subject of analyzing the outcomes, which metrics are you going to make use of to decide on the winner? Complete income is essential right here nevertheless it isn’t the important thing metric, principally as a result of it depends upon the variety of impressions and the eCPM. Resulting from the truth that each check outcomes aren’t going to have precisely the identical variety of impressions and income, you must ensure that every rendered impression is the perfect on your recreation. As a substitute, it is best to deal with the ARPDAU (Common Income per Day by day Energetic Consumer) or the LTV (Lifetime Worth) which higher measures the efficiency by person. Ideally, this must be in contrast utilizing a rustic breakdown.

It goes with out saying that it is best to carry out a deeper evaluation by taking a look at all of the totally different metrics. All the information collected ought to make it easier to attain a conclusion and make a extra knowledgeable resolution.

Don’t focus solely on metrics

It’s a must to understand that not all the things is about eCPM, impressions, ARPDAU or fill fee. You’ll want to contemplate different elements that can make it easier to get essentially the most of your monetization. Some mediation platforms give you some instruments and metrics that others don’t, offering added worth as these options make it easier to perceive your customers higher and their advertisements behaviour to higher optimize your recreation in the long run.

Supported advert networks and codecs, waterfall customization, advertisers report, mediation personalization and a effectively auto-optimized efficiency are options you must take note of, in addition to others like straightforward integration, SDK measurement, adoption and an excellent technical documentation.

Lab Cave mediation

Lab Cave is an organization with greater than 300 printed apps in each predominant shops, App Retailer and Google Play. We have now examined a variety of totally different mediations till we developed our personal answer primarily based on our personal expertise with the concept of making one thing for builders by builders. If you wish to know extra, don’t hesitate to contact us right here.

Esteban Vargas is Mediation Improvement Staff Lead at Lab Cave.

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