Nazara Applied sciences has acquired a 67 per cent stake in sports activities media platform Sportskeeda.
The agency invested $534 million within the multi-sport platform. This new funding provides Nazara an additional 25 million energetic customers a month for its community, closing in on 100 million.
To construct its community, Nazara has invested in quite a few video games corporations from completely different sectors together with esports, fantasy sports activities and on line casino video games and has enterprise operations in 61 nations.
The Indian firm is a worldwide main interactive gaming and sports activities media firm. At the moment, it has a community of over 100 million gamers in India.
“We at Nazara are constructing platforms for fan engagement throughout all features of sports activities leisure and we consider that this transfer will serve a triple play providing to the 100 million sturdy community via content material, competitors and group throughout all rising markets,” stated Nazara Applied sciences founder and managing director Nitish Mittersain.
Previously Sportskeeda was backed by early stage enterprise capital firm Seedfund. It produces over 10,000 articles a month, masking quite a lot of high-profile sports activities like soccer, esports, WWE, MMA, cricket, basketball and extra.
“Nazara’s acquisition and funding into Sportskeeda is a vital milestone in our journey. From our modest starting as a multi-sport weblog in 2009, we’ve turn into a one in all a sort sports activities content material platform,” Sportskeeda CEO, Porush Jain.
“We’ve our eyes set on turning into the world’s largest multi-sport platform by leveraging Nazara’s geographical attain within the sports-crazy Center East & Africa markets.”